4 Tips for Running an Effective Ecommerce Electronics Blog

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4 Tips for Running an Effective Ecommerce Electronics Blog

4 Tips for Running an Effective Ecommerce Electronics Blog

Ecommerce websites exist to help shoppers move seamlessly through the purchase funnel. Online stores thrive on fast, easy navigation, making it advantageous to provide information on a need-to-know basis. This means you’ll need to save your 1,000 word essays for your blog.

A blog is much more than an optional add-on to a website; it’s a place to connect with customers, demonstrate your authority and drive traffic to your store. If you play your cards right, your blog can be a huge asset in both branding and sales.

Here are four tips for running an effective ecommerce electronics blog to complement your store itself.

Keep Up on Industry News

satire saturdays breaking news
Keeping a finger on the pulse of industry news and writing helpful blog posts will position your company as an authority on the subject matter. Your blog will provide the helpful service of keeping current and potential shoppers in the loop on all things electronics. This is precisely why a good blogging strategy includes both fresh and evergreen content.

Fresh, or real-time content, tends to rack up page views, while demonstrating you are both paying attention and focused on current events and trends. You should aim to cover industry breaking news related to electronics, including cybersecurity hacks, technology breakthroughs, emerging trends, study publications, link roundups and events happening around the world.

Evergreen content aims to remain relevant or engaging for months or years after you initially post it. This is where you can start building your authority through longer pieces, how-to guides, comparisons and more. Balancing fresh content with the longer shelf life of evergreen content ensures a healthy mixture for readers and search engine optimization (SEO) scores.

Optimize for Search Engines

seo how to use seo
Speaking of SEO, your blog has the power to boost your brand’s visibility where it counts: online user’s search engine results. As you publish more content based on keyword research, you’ll attract more organic visitors to your site and hopefully onto your web store. But you’ll also boost the impact of your existing content if you engage in internal link building along the way, also known as linking to your own past blogs when relevant.

Balance Information with Promotion

selling online
True, your ultimate goal is to sell electronics. But acting too heavy-handed in this pursuit on your blog will only cause your audience to lose interest in your content. Posting promotional piece after promotional piece will push away potential readers, and set back your plan to build authority and connection with your audience. Instead, stick to the 80/20 rule of content marketing, meaning you’ll post roughly 80 percent engaging, inspiring or informative content and just 20 percent promotion.

Create a Space for Conversation

blogging blog followers
You’ve got an eye-catching, SEO-friendly headline, a concise introduction and a body consisting of several main points. You’re ready to publish, right? Before you do, close out your blog post with an invitation for feedback. Ask readers to weigh in on what you just wrote with an engaging question. Your goal is to turn the blog post into a conversation. You may ask readers what they think about a breaking news situation, or whether they agree or disagree with an opinion piece, for instance.

Your comments section will become a hotspot for good discourse, in turn building your authority as you continue to provide insights (and links to previous articles). Just make sure you have someone monitor the comments and respond in a timely manner to keep the discussion going so readers will continue to enthusiastically post feedback.

With these four tips for running an effective ecommerce electronics blog, you’re ready to create specialized content capable of engaging readers and attracting them to your website. Blogging is an important part of brand building and establishing authority within your industry, so stick to a regular content schedule and utilize the power of internal linking.

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About The Author
Gardenia Boyle, aka "Deanie," is a freelance writer from Seattle. When she's not busy working on a variety of writing projects, she enjoys volunteering at the Humane Society or hiking. If it's raining though, which it does a lot of in WA, you'll probably find her with a controller in her hand playing one of her favorite games, WoW or Final Fantasy.

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