4 Ways Facebook Home Fails to Meet Your Expectations
Rumors that Facebook would release its own smartphone were met with immediate skepticism. Not surprisingly, the skeptics were right. Facebook hasn’t created its own phone. Instead, it has made itself more essential to the way the HTC First, a mid-tier phone, functions. Let us count the ways that Facebook Home disappoints the world.
Disappointment #1: Facebook Home Isn’t Even a New Operating System
Image via Flickr by John Biehler
Many skeptics who doubted that Facebook had the ability or desire to create a new smartphone thought that the company would release its own operating system.
Nope. It didn’t even get that.
Facebook Home is a collection of apps that run on your smarphone. Of course, it puts Facebook front-and-center, but it’s still nothing but a bunch of apps that you can control with one larger app. That doesn’t make it an operating system. It makes it, according Forbes columnist Mark Gibbs, a “big yawn.”
Disappointment #2: It Will Become Advertising Overkill
Facebook Home version 1 doesn’t have any advertisements. Don’t get excited. There are plenty on the way. You could categorize Facebook as an advertising company since they make money by displaying ads. The website and software are just a way to bring people to those ads.
And since Facebook relies on ads for revenue, you can expect a deluge of them in future versions of Facebook Home. The company currently plans to display them in the Cover Feed, which is Home’s version of the website’s News Feed.
That seems like an awfully aggressive way to push advertising on users. Unless Facebook changes its plans, that’s what you’ll get in the near future.
Disappointment #3: It Targets Inexperienced Users
Anyone slightly familiar with using a smartphone will get few benefits from Facebook Home. It’s not designed for people who know what they’re doing. It’s designed for people who don’t know how to manage the few apps that they actually use on a regular basis. For these people, Facebook is the gateway to the Internet. For many of them, Facebook might as well be the Internet.
What’s the point though, of getting a great service package from places like InternetProviders.com if you’re just going to use such a tiny portion of what the Internet offers? So to those without any experience or interest in learning, Facebook Home will seem awesome. To everyone else, it will seem like an annoyance or an insult.
Disappointment #4: It’s on an HTC First
It really says something that Mark Zuckerberg and his cronies decided to debut Facebook Home on an HTC First.
The HTC First isn’t the world’s worst phone. At best, it falls somewhere in the middle. It doesn’t have great screen resolution and its processor speed looks rather sad next to industry leaders.
Facebook obviously believes that the target audience for Home is the same audience that buys a phone like the HTC First: they’re not interested in high-quality products. They want something easy that doesn’t ask anything back from them.
That’s a huge disappointment to anyone who thought Facebook Home would offer something, anything, special.
What do you think about Facebook Home? Do you find these criticisms too hard, or are they spot on for you?